Are A level college students in London at an unfair advantage?

For A level college students in London wishing to enter the world of accounting after graduation, high UCAS scores could work against them, depending on which route they choose to take.
In an effort to level the playing field, accountancy firm PricewaterhouseCoopers (PwC) have revealed that they will no longer take UCAS scores into account when selecting candidates for their graduate programmes. They believe that those who achieve high scores come from a particular kind of background, usually privately educated, and that by using other methods of selection they break down social barriers for those less fortunate. But are they missing the point of what a private education is really about?
The article linked below explores why PricewaterhouseCoopers' approach to applicant selection may be a little short sighted:
Article: Are A-level college students in London at an unfair advantage?