Should universities interview more?

Prospective university students are currently in a ‘buyer’s market’ with unconditional offers on the rise. How, in such a climate, can universities ensure that the students they accept will be able to cope and produce the results they need at the end of their degree?
A Times Educational Supplement article suggests universities should conduct more interviews to better vet and prepare their candidates. Exam grades alone show little indication of a student’s aptitude and ambition when it comes to further study.
Ashbourne, like other independent schools, finds interviews invaluable for getting a true measure of a student’s ability and enthusiasm for learning, as well as for establishing how to help them achieve their goals. This not only ensures that a student is prepared to work hard, but also that their pastoral and emotional needs will be provided for. This approach could prove vital for universities hoping to maintain their credibility.